http://www.google.com/imgres?q=scotch+tape+ad&um=1&hl=en&client=firefox-a&hs=UEP&sa=N&rls=org.mozilla:en-US:official&biw=1894&bih=918&tbm=isch&tbnid=gEjHH2oPPjoSYM:&imgrefurl=http://morfis.wordpress.com/2010/03/03/optical-illusion-ads/&docid=jFShjWbwCOBCyM&w=600&h=425&ei=p8xnTo_OM4e3tge996TBDQ&zoom=1&iact=hc&vpx=658&vpy=209&dur=2085&hovh=189&hovw=267&tx=165&ty=90&page=1&tbnh=156&tbnw=211&start=0&ndsp=38&ved=1t:429,r:2,s:0
The company "Scotch" specifically focuses on the strength and reliability as rhetorically shown through the image where logos is represented through the action of the scotch tape holding down the hay, ethos is represented by the the brand title itself, and pathos as represented through the hard labor the worker must endure.
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